SC 01 · Services
Start with a diagnosis. Finish with a team that doesn't need me.
Every step has one goal: your team makes better video, on its own. Most teams start with a chat and a Video Diagnosis, and the Diagnosis tells us what comes next.
- STEP 00No cost
A chat
30 minutes. What your team is trying to do, and whether I can help.
- STEP 01$1,500
Video Diagnosis
Show me your last few videos. We find what isn't working and you leave with an action plan.
- STEP 02$4,000
The 90-Day Video Build
Your team makes a real video it needs, with me coaching every step.
- STEP 03from $1,250 / mo
Senior Video Lead
For a steady video pipeline: a senior producer in your corner for six months.
- STEP 04
Graduate
Your team doesn't need me any more. That's the point.

Video Diagnosis
$1,500 fixed
You get
- +Review of your last 3–5 videos
- +Two-hour working session with your team, on a call or on-site
- +Written action plan: what's wrong, the three fixes that matter most, your next step
- +A one-page summary for your boss
- +Full fee credited toward the 90-Day Video Build or Senior Video Lead within 60 days
Best for
A team that wants an expert view of what's working, what isn't, and why, before spending more.
Not included
- — Shooting
- — Editing
- — Gear purchasing
7 business days

The 90-Day Video Build
$4,000 per team
You get
- +Three working sessions: strategy, shooting (on-site) and the edit
- +A review round between every session: plan, footage, cut
- +The 90-Day Video Build workbook
- +Guarantee: clearly better than your last video, or I coach your next one free
Best for
A team that already makes video, has a real one coming up, and wants it to be easier to make and closer to the brand.
Not included
- — Shooting or editing for you
- — Travel beyond 150 km (billed at cost)
3 months · 50% at the start, 50% at the shoot
A senior producer in your corner, for a set period.
For larger organizations with a steady flow of video and a junior hire or non-video person running it. I help with strategy, plan the productions, review footage and cuts, and coach the person doing the work until they can lead it on their own.
| Monthly | Bi-Weekly | |
|---|---|---|
| Price | $1,250 / mo | $2,200 / mo |
| Minimum term | 6 months | 6 months |
| Working sessions | One 90-minute working session a month | A working session every two weeks |
| Cut reviews / month | 2 cut reviews | 4 cut reviews |
| Footage reviews / month | — | 2 footage reviews |
| On-site | None | Half day a quarter |
| Response time | 2 business days | 1 business day |
| Best for | One video person whose manager wants a senior producer checking every video. | A team with a steady pipeline, 2+ videos a month, run by a junior or non-video person. |
| Start → | Start → |
All prices CAD before HST. Unused reviews don't roll over; extra reviews $175. One named client contact. A Video Diagnosis fee is credited if you start within 60 days. Need weekly, embedded support for a campaign-heavy year? Ask.
$2,400 / day
Workshop Days
One focused day on a single skill gap, like sound, interviews or the edit, using your own footage. Often recommended by a Diagnosis. Virtual half-day $1,200.
See workshops →$1,400 / day · $850 half day
Shoot-Day Director
An important shoot your team can't afford to get wrong. Pre-production call, on-set creative and interview direction, real-time coaching for your shooter.
Book a chat →Where do most teams start?[+]
With a 30-minute chat, then a Video Diagnosis. The Diagnosis tells us both whether you need the 90-Day Video Build, a workshop, the Senior Video Lead, or nothing more from me.
Do you shoot or edit for us?[+]
No. Your team does, and I make them better. If you need full production, I'll refer you to Skylight Visual Media.
What happens after the six-month minimum?[+]
Most teams graduate. If you still want support, it's month-to-month with 30 days' notice, but the goal is that you won't need me.
What if we need more reviews one month?[+]
Extra reviews are $175 each. Unused reviews don't roll over. No surprise invoices.
Do you work outside Waterloo Region?[+]
Yes. Virtually anywhere in Canada, on-site across Ontario, with travel at cost beyond 150 km.
Can this come from our training budget?[+]
Usually, yes. The 90-Day Video Build and Workshop Days are invoiced as training.